It's an advert for laser operation for your eyes, to remove the need for glasses:
but, since it's directed at a religious crowd, and specifically the residents of Tel Tzion, a more Hareidi crowd, the relevant text that caught my eye reads:
"The Best Time for Glasses Removal is the 'In-Between Time' (*)
Special Group Rates During the Month of Nissan
You Set the Monthly Payback Payments"
In Yeshiva terminology, the holiday period during the month of Nissan and the Three Weeks in Tammuz/Av and the month of Tishrei when there is no school learning.