Dear Mr. Medad:
Your email correspondence directed to Diane Bergan, Senior Vice President – Public Affairs, regarding an “Unlocking the World’s Potential” campaign advertisement has been forwarded to the Executive Offices of HSBC Bank USA, N.A.
First and foremost on behalf of HSBC Bank I apologize for the concern which our advertisement in Greece caused. The advertisement was part of an HSBC global campaign and one of many which identified simple but surprising facts as a way to facilitate a conversation about unlocking the world’s potential.
So while our aim is to encourage debate and discussion we certainly have no intent to cause offense or be insulting, in fact quite the opposite.
Given the clear level of offense that this advertisement has caused the decision has been taken to remove it from our global campaign.
We respect your position and thank you for taking the time to raise your concerns with us.
Senior Vice President
Head of Customer Experience
Never yield on you right to have your voice heard.