The prize of $5,000 is awarded to two winners for an especially valiant, significant and qualitative contribution to media criticism. It is awarded for journalism criticizing the media, for providing and forming appropriate forums for media criticism, and for increasing pluralism and reducing monopolistic practices in the Israeli media. The aim of the prize is to encourage the Israeli media to open itself to criticism, whether from the journalists themselves or external sources such as intellectuals, academics and public figures.
Pictures from this year's ceremony at Bet Sokolow in Tel Aviv Sunday night:
Last year's ceremony.