I do have trouble, at times, correctly pronouncing fancy words.
I have now seen this, p. 49 here:
The new replicators are called “memes,” a term Dawkins fashioned from a Greek root with an eye towards the French word “meme” (same) and rhyming with the name of the original replicators, gene...But I have studied French and I do know that that word is pronounced as "m & ms", the candy. Like the first syllable of "feminine". The well-know phrase: "plus la change, plus la meme chose".
So why pronounce it like "seam" or "beam"?