Well, look at this picture:-
and the two bigger words in the sign the lady in the hat is carrying read:
Hell in the South
but the little print tells another story:
An Israeli activist holds a sign reading “Hell in the south: Stop refugee imprisonment now!” outside an army base turned into a prison for asylum seekers under construction near the current Saharonim prison in the Negev Desert, near the Egyptian border, November 1, 2012. Israel is building a complex of prisons that will be able to house 10,000 asylum seekers. Once completed, it will be the biggest prison for immigrants in the western world. (photo by: Shiraz Grinbaum/ Activestills.org)
Go figure it out.