Wednesday, March 13, 2013

Advertising Haredi Fashion-Style

For the upcoming Pesach holiday, a bekisha (the Yiddish is the ad actually reads bekitsha) from Royal-


and a bonus is promised, a tisch from Kalil (?).

P.S.

Thanks to Bracha, I was alerted to the three styles of longish, below-knee coat:

a.  weekday (rakel, Yiddishized Hebrew: ragil)
b.  shabbat embossed flower design (tisch bekitshe)
c.  holiday smooth (a glatteh bekitshe)



^

1 comment:

Bracha said...

If I'm not mistaken, they're promising a free "tish bekesha," which is sort of like a silk print smoking jacket that one wears at the table on Shabbat/chagim. If you've ever seen what Rabbi Riskin wears on Shabbat, that's the general idea. Kalil must be the brand name (or maybe the style?)